Sometimes circumstances simply don’t allow the perfect shot. We want your property to look as good as it is able, however the weather or traffic or some minor flaws outside of our control can prevents this.
Using our 20+ years of Photoshop experience we can enhance elements within a photo to make it significantly better without misrepresenting the content. By straightening vertical lines we remove distortion our view might include. Sun bleached and crack pavements are cyclical so we just assume they are newly resurfaced. Utility wires are sometime unavoidable, but they shouldn’t distract from what’s important. Sometimes we have to make the shot before the site is ready or even in the middle of winter.
Here are some examples of before and after so you can see what changed and to what degree. The final version should never call to attention the retouching, only the perfection of the subject.
Does it go too far? Some might think so and because of that all retouching is done on layers and in some cases be made less pronounced and with great subtlety. For the most part I try to avoid blacked out parking lots and blue-green lawns. Each subject is unique. Each client is unique.
Please remember this is not journalism, this is marketing and the subject is a concept you are communicating to your audience.
